In this TED Talk, Eggers (author of What is the What and A Heartbreaking Work of Staggering Genius) describes a wonderful venture he's involved with to get writers and other members of the community investing in their local schools. They set up their McSweeny's office in a workspace where they could provide tutoring to school kids and sell pirate supplies (true!)
For the full 25 minute version of this talk, visit TED.